The ELVA Approvedā¢ Seal is not just a logo ā itās our promise to you and a living standard for all our products so you can shop withconfidence. The person in this logo is our Nana Elva when she was 25, and reminds us of a time period when life was simpler, all food was organic, and before the rise of greenwashing.
Every product that is ELVA Approvedā¢ upholds the values of EāEffective, LāLow-Impact, VāVirtuously Clean, AāAll-Natural.
It can be a confusing time for consumers with so many certifications floating around, and greenwashing loopholes in regulations. We wanted to address that by making it easy for our customers to have some peace of mind when shopping. "ELVA Approved" means that we have already done the heavy lifting and carefully created or curated this product for you according to our uncompromising standard, and with full transparency.
We have a member of our family in the icon as a sign that we proudly stand behind this product standard and promise.
Developed over the 7 years since we started our company in 2019, this program is a more formalized reflection of what we genuinely believe in, what our company stands for, and why we started in the first place.
E ā Effective, Elevated ā natural products that perform beautifully without compromise.Ā
ā Natural products that work, without compromise. Because eliminating toxins should never mean sacrificing efficacity. Products that perform beautifully and deliver on their promise. We believe the products you use everyday should serve more than just a function ā they should elevate your sense of well-being.
The products we use everyday are such an integral part of our environment and have a material impact on our happiness. Everything from skincare, to dish soap. We feel that products that we interact with daily should 1) work great 2) feel good and 3) BE good - for you, for the earth.
Ā
L ā Low-Impact, Low-Waste ā designed to minimize footprint at every stage.
Ā ā Products designed to help you walk more gently on the earth, by reducing waste in the products you use everyday. At Elvaās youāll find sustainable products made from, or in packaging that minimizes environmental footprint and plastic waste. We avoid the use of single-use plastic, wherever possible, and through the use of refillable glass, reusable pumps, biodegradable wheat straw, compostable items and home refills. From our production to the shipping materials we choose to use, our companyās focus has been on āhow do we take the waste out of this?ā, at every step of the way.
Ā
V ā Virtuously Clean ā free from toxins, chemicals of concern, and harmful shortcuts.
ā Our familyās radical approach to what must be excluded from consumer products is the very WHY we started our company: āWhen in doubt, leave it outā. This philosophy drives every formulation. #TheToxicChemicalRebellion
We will not formulate products that contain chemicals in question for toxicity to human health. That means, our hyper-vigilante product formulas do NOT contain: toxins, parabens,Ā PFAS, phthalates, petrochemicals, sulfates or SLS, artificial fragrances, artificial colour, bleach, toluene, ethoxylated ingredients, microplastics such as Polyvinyl Alcohol (PVA), polysorbates, phenoxyethanol, isothiazolinones, or other potentially harmful ingredients. Every ingredient must be traceable and meet our āneverā list. We created our "never list" by cross-referencing EU Standards (much stricter than Canada and the USA), Whole Foods supplier criteria, David Suzuki, EWG, and many more. There is also our own extensive research compiled over many years since co-Founder Kirsten worked for Greenpeace.
We do not use animal byproducts, aside from organic honey (facial scrub),Ā beeswax (in products from other suppliers we carry such as lip balm and deodorant), and organic wool (dryer balls). This may change in the future if we cannot continue to ethically source our honey from Quebec, and wool from New Zealand.
All of the products we make are only tested on humans, and never, ever on animals.Ā
Ā
A āĀ All-Natural, Always Transparent ā fully disclosed, plant-based, and safe for people and the planet.
Plant-based, biodegradable, cruelty-free, and fully disclosed. If itās in there, youāll see it on the label. āAll-Naturalā means our products must useĀ naturally derived, minimally processed, and non-toxic ingredientsānot just label-friendly buzzwords.
āAll-naturalā means what it should: safe for you, your home, and the planet.Ā
I love this product...the scent perfectly balanced, the fact you only use 2 pumps for a wash, the glass bottle that we can refill rather than a nasty plastic jug to dispose of. I love that we can order directly from Elva or pick up at a place not too far from us. this is a permanent change in our laundry routine.
lovely scent that is nicely balanced, not overpowering like some lavender scented products. I like the product for its ingredients, or rather lack of the nasty ones you find in most shampoos. š. I like that this is locally produced and that we could both order it directly from Elva's or pick it up at a place not far from us.
Hi everyone :))
Iām really must tell you, Iām absolutely so surprised how well this laundry stain remover stick workedāļø
Wish I had taken a picture of a light coloured tea towel that was stained from drying my blueberries .. I just wet the towel, then wet the stain remover stick and as stated rub the stains .. put it in the washing machine with other like colours .. and boom just like that blueberry stains gone.
I was so impressed!
For sure, I will continue to use this productāļø
I was also very thankful there is no spray can to have to recycle.
A huge plus .. No chemical smell āļø
Love it all !
This is the absolute best and effective cleaner I have ever used and I have used many . Only one complaint ; on the list of items and places it can be used ( which is basically everywhere ) they left out ā removes dog drool effectively from surfaces ā , something I was not always able to conquer as Hugo tends to throw it around in places I donāt always catch . without hesitation I highly recommend this cleaner .
Truly the best hand soap out there. Does not dry out my hands! Smells wonderful and the bottle is still going strong. Love this bottle option for the kiddos. Thank you for a wonderful product!
I am so impressed! Not only was this order shipped and delivered fast, it came packaged with such care and attention! The products are truly amazing and smell wonderful; my husband has already made a "wishlist" for himself in the next order. Not to mention, the containers will be ones I refill over and over! These are quality, non-toxic products with a real, attentive human behind them--what more could we need?! WOW WOW WOW! Thank you!!!
I got a sample of the GLOW facial oil a year ago. I thought I'd give it a try and so glad I did. My skin was going through a dry patch and GLOW was the answer. I LOVE this product and have been buying it since!! Kristen the founder is a super kind human and love supporting a small business that makes incredible products and cares about the ingredients they use!!
My skin is so happy and I am truly glowing!!!
Love the all in one cleaner. I have used it to clean my glasses, get a stain out of white t shirt, clean my countertop and island and use it to wash fruits and veggies
I purchased this about a month ago and it arrived while I was on vacation. I was so thrilled to try it when I got home, and it did not disappoint! My skin was a little lacklustre from air travel and my pores were congested. This scrub brought the glow back to my skin while gently clearing my pores too. An added bonus, I used a little as a lip scrub, and it tastes delicious! š I will definitely be repurchasing this item. Oh, and I also love the other items pictured in the photo!
I have been buying this cleaner for years. I second guess myself because of the mailing cost but honestly it is the best cleaner for everything and one refill lasts a year. Iām hooked!
We love how gentle but effective it is. It removes make-up and permits some real scrubbing of eye makeup without ever getting in the eyes. The new refill system is good for the environment and makes us feel much better about using the product.
I love your products! I use squeak dish soap and the hand/body soaps. My favourite new product is the laundry bar. It gets every stain out.
Thank you for creating such wonderful products.
I have been using this eye cream for about a month now and am amazed at the transformation of my under eye area! In particular I have noticed a huge improvement in the any under eye puffiness I struggle with in the morning. Also I have noticed significant improvements in my dark circles. I have tried many products over the years and I can honestly say this is the best I have tried yet! I will definitely be repurchasing this.
I have purchased this 3 times now and absolutely love how it cleans multiple surfaces and has no harsh odour! It takes the guess work out of which cleaner to use for family members when they offer to help clean up after dinner! š
I would like to start by saying thank you for offering sample sizes. It is a great way to try a product and if for whatever reason it doesnāt work out, there is minimal to no waste. In my opinion this shows respect for both the customer and the environment. In regards to the shampoo, the smell is divine without being overpowering or causing headaches. The shampoo cleans really well without stripping my hair. Overall you have a great product and I look forward to purchasing full sized bottles going forward. Thank you :)
Only used it a couple times so far so I might come back to this later. The scent isn't strong as some reviews suggested and I love that it's not greasy and absorbs into the skin quite quickly.
I usually have to apply deodorant several times a day thanks to the hot flashes (not fun during one of the hottest summers on record either) so after trying all the store brands that wrongly say it works for 24 hours, I decided to try this stuff out. I've only used it once but it was before I exercised, which is the true test of deodorant for me. For the first time in forever I didn't need to reapply deodorant after sweating heavily through a long bike ride. So safe to say I'll be a customer for life now.
I have used the Lotus cream in the past but ran out of it and just now began using it again. My skin feels much smoother and more hydrated all day than any other face cream I used. I also love Ā¹the bottle. It's very easy to use and I only need a drop to fully moisturize my face.
I also renewd my GLOW 3 in 1 and really like your new pump bottle. It is also excellent for cleansing my eyes a.d entire face without drying my skin. Thank you. Helen
Absolutely love this product. My hands will be forever in adoration of how they feel because you took the care and time to create this product. I can not thank you enough.
