This best-selling deodorant by Routine. Natural Beauty was created for your underarms, but its natural formula means you can put it on all your places. Your feet, between your thighs, nape of neck, and your underboobs are all great places to prevent/remedy unsavoury smells & get your signature scent amplified.
SWEET, SPICY & DELIGHTFUL.
Ylang Ylang, Sweet Orange, Vanilla & Cinnamon.
58 g = 3-6 month supply.
Apply a dime-sized amount to each underarm. 12 month shelf life once opened.
THE LIFE-CHANGING LEGEND, LOVED BY MILLIONS.
🌿In sustainable glass jar packaging. Free of all the chemicals we should avoid including parabens, aluminum, artificial fragrance and neurotoxic preservatives. Made sustainably by sister-owned business Routine Natural Beauty in Calgary, Canada. 🇨🇦
"We give this product 5 stars. ⭐⭐⭐⭐⭐ Every time someone in our family bought another natural deodorant, we always just regretted not buying Routine again.
After 5+ years of testing all the natural deodorants possible (most don't work very well!), we decided it was time to bring on this great product for our customers. This deodorant is our favourite and it works better than any others in market we've tried. We also love that the product is locally made and sustainable." - Kirsten & Ian, Co-Founders, Elva's All Naturals
Apply a dime-sized amount to each underarm, and any area of your external body that you'd like to smell nice.
This is Routine's VEGAN CLASSIC formula, with no beeswax and reduced baking soda, making it gentle enough for most while eliminating odour and maintaining skin's healthy balance.
1-2 week supply. Perfect for travel and testing out the product.
12 month shelf life once opened.
💡When switching to an all natural deodorant, it’s common to experience what people call a “detox phase” as your body adjusts to the absence of aluminum and synthetic chemicals. You might even sweat a bit more than usual or notice a stronger odour, initially. But don’t worry—this phase is temporary! It’s just your body recalibrating, and within a couple of weeks, most people find they’re sweating less and smelling naturally fresh! 👉Read all about it on our BLOG.
Plastic cap/plastic components: recycle according to your municipality's instructions.
Glass: rinse, remove any labels, and recycle in blue bin.
Other Product Points of Interest:
Vegan and Beeswax Free Formula, Aluminum Free Deodorant, Cruelty Free
Customers say
Customers have expressed great satisfaction with the effectiveness and scent of the deodorant. They appreciate its long-lasting nature, lasting for at least 24 hours without leaving marks on clothes. Customers also like that it is natural and suitable for sensitive skin, with some even noticing a reduction in sweating. Additionally, they praise the Canadian-made product and its quick absorption, making it a highly recommended choice for many.
Customer Reviews
Overall rating: 4.8 / 5 from 19 reviews.
I usually have to apply deodorant several times a day thanks to the hot flashes (not fun during one of the hottest summers on record either) so after trying all the store brands that wrongly say it works for 24 hours, I decided to try this stuff out. I've only used it once but it was before I exercised, which is the true test of deodorant for me. For the first time in forever I didn't need to reapply deodorant after sweating heavily through a long bike ride. So safe to say I'll be a customer for life now.
I have been using the Sexy Sadie deodorant for about a year now and I can't say how much I love this product! It really works and lasts a long time. I work in a very hot environment and it holds up for the whole shift! Not to mention the scent is heavenly! Also it absorbs quickly and doesn't leave me sticky at all. 10++
I was so skeptical about trying any of the natural deodorants. I work in a very hot environment and am always self-conscious of odors. I trust Elva's very much so decided to give routine a try. I'm almost speechless. It smells amazing and I still feel fresh after my shift. I don't know why either, but I seem to be sweating less too. I would always sweat around my antiperspirant, I'll never use it again! I'm honestly dumbfounded by how good this deodorant is!! I could go on and on!!
This deodorant works well and I love the scent. I also use the Cat Lady version as well. I had been using another natural deodorant from the US which is very highly rated. This one is as good or better and it is Canadian as well.
Store owner replied:
Thank you so much!! 💛 We’re thrilled you love the scent of the deodorant and appreciate your high recommendation—it means the world to us! 😊
With love,
The Elva’s Team 🌿
Love the scent and it really works. I like natural deodorants and been using one from 🇺🇸. So happy to find a Canadian made that works even better. Highly recommend this from Elva’s.
Store owner replied:
Thank you so much! 💛 We’re thrilled to hear our natural deodorant is your new favorite—even compared to ones from the U.S.! Your ongoing support and recommendation mean the world to us. 😊
With love,
The Elva’s Team 🌿
The lavender scented is so relaxing and refreshing. It lasts for at least 24 hours and it doesn’t leave any marks on the clothes. I highly recommend it! 👍
I've tried several all natural deodorants and they have all bother my skin. This one seems to be doing the job and not bothering my skin. I am really happy with the product.