How we support our promise to you of 'people. planet. pure.':
Our Basic Philosophy: Is to bring you gorgeously natural and deliciously effective skin care and products for your home that are made from PLANTS and natural ingredients; filled with goodness, made with care and that you can trust.
We believe in responsible manufacturing that respects the health of people and our planet. We want to help people and plan to do that through creating excellent plant-based products, responsible lean manufacturing, reducing our carbon footprint and finally giving back to community and our planet through charitable outreach programs.
We believe that toxics in products is a social justice issue. The people segments the most greatly affected are often the poor and women; the predominant users of cheaper toxic chemicals, present in cleaning products and cosmetics.
Ingredients and Transparency: We are pleased to list ALL ingredients on all of our products, allowing you the customer, to make correct and informed purchasing decisions. We are real people who take our customers questions and inquiries seriously and therefore, if there is something you want to know, ask us and we will respond. We also list all ingredients on our cleaning products, even though this is not yet (but we feel it should be) standard practice.
All of our products are SLS/SLES and sulfate-free, paraben-free, phthalate-free, phosphate-free and artificial fragrance-free. Most are also vegan (with the exception of beeswax and honey in the lip balm and facial scrub). All are cruelty-free; we love animals very much. We source and use certified organic, certified biodynamic, wild-crafted and local Canadian ingredients wherever possible with appropriate supporting documentation. We take a hard stand against using any ingredients appearing on any published "unacceptable lists" as determined by Health Canada, David Suzuki, The Environmental Working Group, the FDA, and Whole Foods. We only use the safest Ecocert approved preservatives, when necessary and for your safety. None of our products contain ingredients with the letters "eth" (Ethoxylated ingredients). All of our essential oils are either certified organic or have been tested free of contaminants with supporting documentation to this effect, available upon request. As such, we do not (cannot) compete on price but rather on quality. It is our hope that through better consumer education, people will begin to realize that sometimes you should pay more for something that you put on your body or bring into your home because it can directly affect your health and well-being. That being said, our aim - with an eye first on environmental impact - is to continually improve our costs and prices as we grow, in order to make our products accessible to a wider audience.
Certifications, Memberships: We are very pleased to announce that we received our official CertClean certification in July 2020 on our skin care products of GLOW. Botanical Skincare, BOMBOM lip balms, CARE Hand & Body Washes, Elva's Thieves & Thyme Hand Soap and our line of TRUTH Hair Care products. CertClean is North America’s leading certification for safer beauty and personal care products. We are also a proud member of Impact Zero, working with other businesses and envrinomentally-focused organizations to help build the circular green economy in Canada.
Manufacturing: We operate in a lean-manufacturing model whereby we do not produce mass quantities of product at a time. This on-demand, small-batch model allows us to drastically reduce waste, bring you fresher product from fresher ingredients and reduce our carbon footprint. We believe this is the way of the future and contributes to sustainable, responsible and local economic development. We follow Good Manufacturing Practices (GMP) and manufacture our products in Canadian facilities in BC and Ontario.
Packaging: All of our packaging is made from recyclable materials or post-consumer recycled content wherever possible (our 1 CLEANER box is made from 100% recycled content and helps to reduces 5 plastic bottles from the environment). We are actively investigating new ways to package our products, as more data becomes available on the environmental impact of glass vs. plastic vs. metal vs. compostable. We have chosen to use a combination of dark glass, refill bulk 'bag in box' and recyclable plastic for our products, due to the requirement to protect the botanical ingredients and essential oils from UV-related decomposition. We are pleased to offer sustainable home refill formats for most of our products as well, which helps to greatly diminish plastic waste.
Sustainability: As an environmentally-focused new company, we are conscious of the need to apply sustainability metrics to all levels of our company; from manufacturing to product life cycle and are actively working on a program in 2020 to accurately measure this, so we can tell you transparently how we are doing in this regard. We are committed to continually improving our environmental performance and managing our environmental impacts. We are committed to continually complying with our local environmental legislation and training our employees on environmental issues. And lastly, we are committed to improving our sustainability and communicating that clearly to our employees, stakeholders and to you, the customer. As of July 2020, we have begun to migrate several of our products into glass and refill packaging.
Operations: Behind the scenes, our COO Ian McEwen, P.Eng brings over 30 years manufacturing expertise to our team. Ian is focused on sustainability, environment and GMP (Good Manufacturing Practices). Our team of chemists and accredited laboratories have helped us optimize our concepts and bring them to market, with non-traditional and revolutionary formulations that are based on plants and omit toxic chemicals. Our lean manufacturing model allows us to be to able to grow and adapt to market demand and as new information becomes available, with regards to natural ingredients and their proven benefits.