TRUTH takes the ‘sham’ and ‘poo’ out of haircare —no sulfates, no silicones, only pure organic herbs & botanicals.
Meet the shampoo that tells the truth about clean.
TRUTH is a low-sudsing, plant-based formula made without harsh surfactants, synthetic foaming agents, or artificial fragrance. Instead of stripping your scalp, it works with your body’s natural oils to restore balance and health.
You may notice less lather at first — and that’s by design. The “no sham, no poo” cleansing method encourages your scalp to rebalance its pH and oil production naturally. After 3–4 washes, most people find they can go 3–5 days between washes, with hair that feels softer, cleaner, and lighter.
💛 “No Sham. No Poo.” Clean, natural haircare
🍊 Vanilla & Sweet Orange essential oils uplift & refresh
🌿 Organic herbs for scalp balance & strength
💧 Sulfate-free, pH-balanced & colour-safe
🪶 Soft, radiant results for all hair types
🌾 Packaged in a durable, refillable & 100 % biodegradable Wheat Straw bioplastic bottle
🚫 No sulfates, silicones, parabens or synthetic fragrance
🇨🇦 Made in Canada • ELVA Approved™ Clean Beauty
TRUTH Vanilla Orange Shampoo is a 100 % natural, pH-balanced formula that gently cleanses without stripping your hair’s natural oils. Crafted with organic rosemary, horsetail, sage, burdock, nettle, ginseng, aloe, and hemp seed oil, it supports scalp vitality and strengthens hair for soft, radiant results.
Infused with the warmth of pure vanilla and the brightness of sweet orange essential oils, this gentle cleanser leaves hair refreshed, hydrated, and lightly scented with a comforting, sunny aroma.
Because TRUTH is sulfate-free and microbiome-safe, it creates a light, creamy lather that rinses clean without residue — leaving your hair balanced, vibrant, and truthfully clean.
Packaged in a durable, refillable, and 100 % biodegradable Wheat Straw bioplastic bottle, it’s a planet-friendly alternative to conventional plastic. Pair it with the TRUTH Vanilla Orange Conditioner for the ultimate clean-beauty duo.
Vegan • Cruelty-Free • ELVA Approved™ Clean Beauty • Made in Canada 🇨🇦
Directions: Apply to wet hair and gently massage into the scalp. Rinse well and repeat — you’ll notice more lather during the second wash, signaling that your hair is truly clean. Follow with TRUTH Conditioner for balanced, silky results.
When switching to our 100% natural and botanical shampoo and conditioner, your hair may undergo an adjustment period for the first few washes until any residual chemical build up has been washed away. Your scalp's oil production will also regulate during this time.
As your scalp adjusts, most customers report fresher hair for 3–5 days.
Aqua (Water) • Rosmarinus Officinalis (Organic Rosemary) Extract • Equisetum Arvense (Organic Horsetail Herb) Extract • Salvia Officinalis (Organic Sage) Leaf Extract • Calendula Officinalis (Organic Calendula) Extract • Arctium Majus (Organic Burdock) Root Extract • Urtica Dioica (Organic Nettle) Leaf Extract • Panax Ginseng (Organic Korean Ginseng) Root Extract • Organic Glycerin (Plant) • Decyl Glucoside (from Coconut/Potato) • Sodium Cocoa Butterate • Cannabis Sativa (Organic Hemp) Seed Oil • Panthenol (Vitamin B5) • Cyamopsis Tetragonolobus (Organic Guar) Gum • Citrus Aurantium Dulcis (Organic Sweet Orange) Oil • Vanilla Planifolia (Vanilla) Fruit Oil • Olea Europaea (Olive) Leaf Extract • Trifolium Pratense (Red Clover) Flower Extract • Vaccinium Angustifolium (Blueberry) Leaf Extract • Hippophae Rhamnoides (Sea Buckthorn) Extract • Limonene • Linalool • Citral
(naturally occurring in essential oils)
100% Botanical, Colour Safe, Refillable, Paraben Free, SLS Free, Sulfate Free, Chemical Free, All Natural, CertClean Certified, Gluten Free, Vegan