TRUTH takes the ‘sham’ and ‘poo’ out of haircare —no sulfates, no silicones, only pure organic herbs & botanicals.
Meet the shampoo that tells the truth about clean.
TRUTH is a low-sudsing, plant-based formula made without harsh surfactants, synthetic foaming agents, or artificial fragrance. Instead of stripping your scalp, it works with your body’s natural oils to restore balance and health.
You may notice less lather at first — and that’s by design. TRUTH's “no sham, no poo” cleansing method encourages your scalp to rebalance its pH and oil production naturally. After 3–4 washes, most people find they can go 3–5 days between washes, with hair that feels softer, cleaner, and lighter.
Why You’ll Love It
🌿 Low-lather, gentle cleanse — removes buildup without drying or irritating the scalp.
⚖️ Restores natural balance — supports healthy oil production and pH equilibrium.
⏳ Longer between washes — as your scalp adjusts, expect fresher hair for 3–5 days.
💧 Nourishes, strengthens, softens — cleans while protecting hair’s natural moisture barrier.
🌎 Pure, eco-conscious formulation — 100% plant-based, toxin-free, biodegradable, and crafted in Canada.
