Love how soft my hair feels.
TRUTH Lavender Shampoo | 100% Natural ⢠Sulfate-Free ⢠pH-Balanced
TRUTH takes the āshamā and āpooā out of haircare āno sulfates, no silicones, only pure organic herbs & botanicals.
Meet the shampoo that tells the truth about clean.
TRUTH is a low-sudsing, plant-based formula made without harsh surfactants, synthetic foaming agents, or artificial fragrance. Instead of stripping your scalp, it works with your bodyās natural oils to restore balance and health.
You may notice less lather at first ā and thatās by design. The āno sham, no pooā cleansing method encourages your scalp to rebalance its pH and oil production naturally. After 3ā4 washes, most people find they can go 3ā5 days between washes, with hair that feels softer, cleaner, and lighter.
Why Youāll Love It
šæ Low-lather, gentle cleanse ā removes buildup without drying or irritating the scalp.
āļø Restores natural balance ā supports healthy oil production and pH equilibrium.
ā³ Longer between washes ā as your scalp adjusts, expect fresher hair for 3ā5 days.
š§ Nourishes, strengthens, softens ā cleans while protecting hairās natural moisture barrier.
š Pure, eco-conscious formulation ā 100% plant-based, toxin-free, biodegradable, and crafted in Canada.
No Sham. No Poo. Just TRUTH. š
Bring salon-quality results home ā sustainably.
The TRUTH Shampoo Home Refill (1.5 L) is available in Vanilla Orange, Soft Lavender, or Bergamot & Ylang Flower ā three uplifting blends that deliver naturally balanced, truly clean hair without compromise.
Formulated with organic herbs, oils, and botanical extracts ā including rosemary, horsetail, sage, burdock, ginseng, and aloe ā each formula supports scalp health, strengthens follicles, and enhances natural shine from root to tip.
This pH-balanced, sulfate-free shampoo gently cleanses without stripping moisture, leaving hair soft, light, and vibrant.
Refilling your bottles saves plastic, energy, and waste, keeping your haircare pure and planet-friendly. Suitable for all hair types, including colour-treated and sensitive scalps.
Each 1.5 L Home Refill Box fills up to four standard bottles ā the smart, sustainable way to keep your routine planet-forward.
Directions:Ā Apply to wet hair and gently massage into the scalp. Rinse well and repeat ā youāll notice more lather during the second wash, signaling that your hair is truly clean. Follow with TRUTH Conditioner for balanced, silky results.
When switching toĀ our 100% natural and botanical shampoo and conditioner, your hair may undergo an adjustment period for the firstĀ few washes until any residual chemical build up has been washed away. Your scalp's oil production will also regulate during this time.
As your scalp adjusts, most customers report fresher hair for 3ā5 days.
Bergamot & Ylang Flower:
Aqua (Water) ⢠Helianthus Annuus (Organic Sunflower) Oil ⢠Prunus Amygdalus Dulcis (Organic Sweet Almond) Oil ⢠Equisetum Arvense (Organic Horsetail Herb) Extract ⢠Arctium Lappa (Organic Burdock) Root Extract ⢠Rosa Rubiginosa (Organic Rosehip) Extract ⢠Anthemis Nobilis (Organic Chamomile) Flower Extract ⢠Lavandula Angustifolia (Organic Lavender) Extract ⢠Tagetes Erecta (Organic Marigold) Flower Extract ⢠Vitis Vinifera (Organic Grape Skin) Extract ⢠Rosmarinus Officinalis (Organic Rosemary) Extract ⢠Persea Gratissima (Certified Biodynamic Avocado) Oil ⢠Macadamia Ternifolia (Certified Biodynamic Macadamia) Seed Oil ⢠Ceratonia Siliqua (Carob/Locust Bean) Gum ⢠Urtica Dioica (Organic Nettle) Leaf Extract ⢠Panax Ginseng (Organic Korean Ginseng) Root Extract ⢠Calendula Officinalis (Organic Calendula) Extract ⢠Camellia Oleifera (Organic White Camellia) Extract ⢠Olea Europaea (Organic Olive) Oil ⢠Decyl Glucoside (from Potato/Coconut) ⢠Theobroma Cacao (Cocoa) Seed Butter ⢠Glycerin (Organic, Vegetable) ⢠Cannabis Sativa (Organic Hemp) Seed Oil ⢠Panthenol (Vitamin B5) ⢠Cyamopsis Tetragonolobus (Organic Guar) Gum ⢠Avena Sativa (Oatmeal) Protein ⢠Citrus Aurantium Dulcis (Orange) Extract (Vitamin C) ⢠Citrus Grandis (Organic Grapefruit) Peel Oil ⢠Citrus Aurantium Bergamia (Organic Bergamot) Oil ⢠Cananga Odorata (Organic Ylang Ylang) Oil ⢠Olea Europaea (Olive) Leaf Extract ⢠Trifolium Pratense (Red Clover) Flower Extract ⢠Vaccinium Angustifolium (Blueberry) Leaf Extract ⢠Hippophae Rhamnoides (Sea Buckthorn) Extract ⢠Limonene ⢠Linalool ⢠Geraniol ⢠Farnesol ⢠Citral
naturally occurring in essential oils
Lavender:
Aqua (Water) ⢠Decyl Glucoside (Vegetarian cleanser for eco/natural foam, from Potato Oil & Coconut) ⢠Lavandula Angustifolia (Organic Lavender) Extract ⢠Rosmarinus Officinalis (Organic Rosemary) Extract ⢠Equisetum Arvense (Organic Horsetail Herb) Extract ⢠Anthemis Nobilis (Chamomile) Flower Extract ⢠Salvia Officinalis (Organic Sage) Leaf Extract ⢠Rosa Rubiginosa (Organic Rosehip) Seed Oil ⢠Calendula Officinalis (Organic Calendula) Flower Extract ⢠Arctium Lappa (Organic Burdock) Root Extract ⢠Helianthus Annuus (Organic Sunflower) Seed Oil ⢠Prunus Amygdalus Dulcis (Organic Sweet Almond) Seed Oil ⢠Persea Gratissima (Certified Biodynamic Avocado) Oil ⢠Macadamia Ternifolia (Macadamia) Seed Oil ⢠Ceratonia Siliqua (Carob/Locust Bean) Gum ⢠Olea Europaea (Organic Olive) Fruit Oil ⢠Glycerin (Organic, Vegetable) ⢠Cannabis Sativa (Organic Hemp) Seed Oil ⢠Panthenol (Vitamin B5) ⢠Cyamopsis Tetragonolobus (Organic Guar) Gum ⢠Avena Sativa (Oatmeal) ⢠Olea Europaea (Olive) Leaf Extract ⢠Lavandula Angustifolia (Organic Lavender) Flower Oil ⢠Trifolium Pratense (Red Clover) Flower Extract ⢠Vitis Vinifera (Organic Grape Skin) Extract ⢠Vaccinium Angustifolium (Blueberry) Leaf Extract ⢠Linalool ⢠Limonene ⢠Geraniol**naturally occurring in essential oils
Vanilla Orange:
Aqua (Water) ⢠Rosmarinus Officinalis (Organic Rosemary) Extract ⢠Equisetum Arvense (Organic Horsetail Herb) Extract ⢠Salvia Officinalis (Organic Sage) Leaf Extract ⢠Calendula Officinalis (Organic Calendula) Extract ⢠Arctium Majus (Organic Burdock) Root Extract ⢠Urtica Dioica (Organic Nettle) Leaf Extract ⢠Panax Ginseng (Organic Korean Ginseng) Root Extract ⢠Organic Glycerin (Plant) ⢠Decyl Glucoside (from Coconut/Potato) ⢠Sodium Cocoa Butterate ⢠Cannabis Sativa (Organic Hemp) Seed Oil ⢠Panthenol (Vitamin B5) ⢠Cyamopsis Tetragonolobus (Organic Guar) Gum ⢠Citrus Aurantium Dulcis (Organic Sweet Orange) Oil ⢠Vanilla Planifolia (Vanilla) Fruit Oil ⢠Olea Europaea (Olive) Leaf Extract ⢠Trifolium Pratense (Red Clover) Flower Extract ⢠Vaccinium Angustifolium (Blueberry) Leaf Extract ⢠Hippophae Rhamnoides (Sea Buckthorn) Extract ⢠Limonene ⢠Linalool ⢠Citral
(naturally occurring in essential oils)
100% Botanical, Colour Safe, Paraben Free, SLS Free, Sulfate Free, Chemical Free, All Natural, CertClean Certified, Gluten Free, Vegan, Refill
Overall rating: 4.8 / 5 from 131 reviews.
Love how soft my hair feels.
Patricia M. 5/5 Verified
TRUTH Lavender Shampoo | 100% Natural ⢠Sulfate-Free ⢠pH-Balanced
Love the smell
Francine S. 5/5 Verified
TRUTH Lavender Shampoo | 100% Natural ⢠Sulfate-Free ⢠pH-Balanced
It was lovely! My hair was shiny and soft! Havenāt tried my other products yet.
Shirley L. 5/5 Verified
TRUTH Vanilla Orange Shampoo | 100% Natural ⢠Sulfate-Free ⢠pH-Balanced
I would like to start by saying thank you for offering sample sizes. It is a great way to try a product and if for whatever reason it doesnāt work out, there is minimal to no waste. In my opinion this shows respect for both the customer and the environment. In regards to the shampoo, the smell is divine without being overpowering or causing headaches. The shampoo cleans really well without stripping my hair. Overall you have a great product and I look forward to purchasing full sized bottles going forward. Thank you :)
Karen C. 5/5 Verified
TRUTH Bergamot & Ylang Flower Shampoo | 100% Natural ⢠Sulfate-Free ⢠pH-Balanced
Je lāai utilisĆ© une seule fois, donc cāest difficile pour moi de donner un avis Ć©clairĆ©. Je pense que je vais lāaimer.
Lise L. 5/5 Verified
TRUTH Bergamot & Ylang Flower Shampoo | 100% Natural ⢠Sulfate-Free ⢠pH-Balanced
Tried the sample and loved it! As you can see by the photos, I am a tried and true loyal customer. Everything from cleaners,hair care and facial care. Thank you Elvaās for your wonderful products!
Nicola V. 5/5 Verified
TRUTH Lavender Shampoo | 100% Natural ⢠Sulfate-Free ⢠pH-Balanced
Store owner replied: Thank you so much, Nicola! š Your kind words mean the world to us. We're thrilled that you loved the TRUTH Lavender Shampoo, and seeing your collection of Elva's products absolutely made our day! Big smiles all around over here. :-D Customers like you are the reason we do what we do. Thank you for trusting us with your home, haircare, and skincare needs over the years. Your support of our Canadian family business means more than we can express. We're so grateful to have you as part of the Elva's family. šxo Kirsten & Ian
I got a sample a couple of months ago, did not use it but I brought it with me on vacation down south. With de sun and salt water. Even after washing my hair with my own shampoo my hair was still dry. So I decided to use the sample. Wow! To my surprise I just loved it! My hair was soft and shiny! And it is true that it stays clean for 3 days! I have short black hair with a bit of gray. And with short hair you almost have to wash every day. Not with that shampoo. Even the gray is more soft. The day I came back from vacation I ordered a bottle.
Marianne S. 5/5 Verified
TRUTH Bergamot & Ylang Flower Shampoo | 100% Natural ⢠Sulfate-Free ⢠pH-Balanced
Store owner replied: Thank you so much, Marianne! š As a long-time Elva's customer, this review means so much to us. We love that the sample sat unused for a while and then became your vacation hair rescue when you needed it most! Hearing that your hair felt softer, shinier, and stayed cleaner longer is exactly what we hoped for when creating our shampoos. Thank you for your continued support over the years and for trusting us with your home and personal care products. We're so grateful to have you as part of the Elva's family. Kirsten & Ian xo
Wonderful product, great company to deal with. Highly recommend all their products.
Cheryl T. 5/5 Verified
EARTH BUNDLE ā TRUTH Shampoo & Conditioner Home Refills
Store owner replied: Thank you so much for the kind words, Cheryl! š This is such a lovely compliment. We're so grateful for you! Kirsten & Ian xo
I absolutely love this shampoo and conditioner. It leaves my fine, thin hair feeling soft and it actually has a bit of volume. I'd highly recommend this and all hair care products. I've tried them all and they are amazing. The ordering process is easy thanks to the great website. Shipping is pretty quick and they take special care so the products don't freeze as they make their way to Alberta. This is a fabulous Canadian company!
Brenda D. 5/5 Verified
Wonderful shampoo.
Thomas F. 5/5 Verified
TRUTH Vanilla Orange Shampoo | 100% Natural ⢠Sulfate-Free ⢠pH-Balanced
Absolutely in Love with TRUTH Bergamot & Ylang Flower Shampoo! š¼ This shampoo is a true gem. From the moment I lather it in, I can tell itās crafted with care ā the 100% natural formula feels gentle yet deeply cleansing. The bergamot and ylang flower scent is beautifully balanced: fresh, uplifting, and not at all overpowering. My hair feels clean, soft, and hydrated without any heaviness or residue. What sets it apart is how sulfate-free and pH-balanced it is ā perfect for daily use and ideal if youāre steering clear of harsh chemicals. My scalp feels healthier and less irritated, and my hair has a noticeable shine and bounce. If youāre looking for a luxurious yet genuinely natural shampoo that actually delivers, TRUTH Bergamot & Ylang Flower Shampoo is worth every drop. Highly recommend!
Rina K. 5/5 Verified
TRUTH Bergamot & Ylang Flower Shampoo | 100% Natural ⢠Sulfate-Free ⢠pH-Balanced
I love the scents!
Kelly H. 5/5 Verified
TRUTH Vanilla Orange Shampoo | 100% Natural ⢠Sulfate-Free ⢠pH-Balanced
Wonderful product. I reordered, I took a year and a half before I ran out. Well worth it.
Imogen W. 5/5 Verified
Love the product, it has been hard to find something equivalent with clean ingredients.
Davina G. 5/5 Verified
I love his shampoo. I have fine curly hair and this leaves my hair squeaky clean and soft!
Brenda K. 5/5 Verified
It took a loooong time of searching to find a shampoo that is better for the earth and for my hair. I tried dry shampoos over and over; they are (mostly) very earth-friendly and generally lack the bad stuff (sulfates, parabens, etcā¦), but my hair (sadly sparse to begin with) suffered. I love Elva shampoos. The refills ensure that the plastic components are minimized and my hair is healthier than ever and the ingredients donāt include nasty stuff we all know is bad for us and the environment. Love it!!!
Toni T. 5/5 Verified
TRUTH Shampoo, Eco Home Refill 1.5 L
Store owner replied: Thank you so much, Toni! š Your journey sounds so familiar, and weāre truly honoured that Elvaās shampoos have become your perfect fitāboth for your hair and the planet. It means the world to us that you value the clean ingredients, refill system, and everything we stand for. Weāre so happy your hair is thriving! šæāØ With love, The Elvaās Team š¼
Used it today for first time. Hair feels clean & soft. Certainly will use it regularly over the next few months.
Jan H. 5/5 Verified
TRUTH Soft Lavender Natural Shampoo
Store owner replied: Thatās amazing to hearāthank you! š We're so glad your first experience left your hair feeling clean and soft. Canāt wait for you to keep enjoying it over the next few months! š With love, The Elvaās Team šæ
Smells so good. I bought the orange vanilla for the children. Just used it on my little girl!! So yummy!! I love these natural shampoos!!
Allison P. 5/5 Verified
TRUTH Vanilla Orange Natural Shampoo
Store owner replied: Thank you so much, Allison! šš¦ Weāre so happy to hear you and your little one love the Orange Vanilla shampooāit really is yummy, isnāt it? So glad youāre enjoying our natural shampoos as a family! šš„° With love, The Elvaās Team šæ
Really like your shampoo and conditioner. After shampoo hair feels clean without feeling stripped. Conditioner left hair when dried, soft and still full. Both lovely products.
Norma C. 5/5 Verified
I'm really enjoying this shampoo. It's great for my hair and the long lasting shelf life is a huge advantage!
Jolene F. 5/5 Verified
Love all of it, the smell the texture the way that gives my hair shine and texture. Only need a little bit it goes a long way. Highly recommend it . Thank you for another great products from your amazing company. š Laila
Laila F. 5/5 Verified
Great product!
Trina B. 5/5 Verified
Iām thankful for these products and that Iām using products that wonāt harm me. They work better than anything I have used in the past.
Angela C. 5/5 Verified
Love it! Beautiful fragrance!
Beverly W. 5/5 Verified
I love the shampoo and conditioner, hair feels super hydrated and feels great. thanks
Sandeep B. 5/5 Verified
Oh my hair loves this shampoo and conditioner! So soft and shiny!
Leann S. 5/5 Verified
Great fragrance and cleans my scalp and hair well. I am happy to have found this shampoo with natural ingredients in my quest to reduce the levels of toxins in my body. Thank you, Elva's!
Jennifer H. 5/5 Verified
Love this shampoo. So does my hair!
Jocelyn C. 5/5 Verified
I don't use any other shampoo! I think that says it all! I just keep refilling my recyclable metal bottle!
Maria L. 5/5 Verified
TRUTH Shampoo, Eco Home Refill 1.5 L
Store owner replied: Thanks, Maria! š This is AWESOME to hear, and thank you very much for the great review! So happy our shampoo is working great for you, yay!! š
Really great shampoo.
Diana C. 5/5 Verified
I was very excited to find and try these products. However, I am still not sure if this shampoo and conditioner are the right fit for me. I am not taking off any stars b/c it is no fault of the company or the product that it might not be the perfect fit. The shipping was fast and everything was packaged nice with the environment in mind. The aluminum bottles are very nice and I love the refill option! The scent is light for those who are sensitive to fragrance. The consistency is that of a lotion. I have wavy 2b/c hair with low porosity so when I saw the ingredient list I was very excited to find oils that were compatible with my hair type. However, my hair is very frizzy when using these products alone and very limp when I add in my normal styling products (ecoslay - another environmental company). It is too early to tell after only a few uses or if my hair needs some adjustment.
Keitha S. 5/5 Verified
The vanilla orange scent is amazing and the shampoo left my hair silky and smooth! I definitely recommend ā¤ļø
Kayla G. 5/5 Verified
TRUTH Vanilla Orange Natural Shampoo
Store owner replied: Thank you for your review, Kayla! We are super delighted to hear you are loving the shampoo! š
Love this stuff!! My skin is extremely sensitive and breaks out when I use other shampoos. Never had an issue with this stuff. Also find that I need to wash my hair less with this as itās less drying
Emma 5/5
Earth Bundle: Shampoo and Conditioner, Home Refills
Store owner replied: Thank you so much Emma for the review and feedback! š We're so happy to hear that the shampoo and conditioner are working well for your hair and scalp.
I love the shampoo and conditioner! It cleans well and my hair is soft afterwards. I will purchase again.
Cindee E. 5/5 Verified
TRUTH Grapefruit, Bergamot, & Ylang-Ylang Natural Shampoo
Store owner replied: Thank you, Cindee! We are so happy to hear that you are loving the shampoo and conditioner as much as we love making them. :)
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Anna 5/5 Verified
TRUTH Soft Lavender Natural Shampoo
Store owner replied: Thank you, Anna! We are thrilled to hear you are enjoying the shampoo. š
Love the smell of lavender! Keeps my hair clean and itās ingredients do not damage it. Thank you for taking care of nature and us!
C. L. 5/5 Verified
TRUTH Shampoo, Eco Home Refill 1.5 L
Store owner replied: Thank you, we are so happy to hear that! It is our pleasure to keep working hard to protect people and our planet! š
I've used this twice now & it makes my hair very soft. I have very curly hair & not all shampoo & conditioners make my hair soft & the combination of the shampoo & conditioner are really good for my hair, all natural ingredients!!
Christine P. 5/5 Verified
My hair feels clean and soft after using the vanilla orange shampoo and conditioner. The fragrance is lovely and light.
Mary F. 5/5 Verified
Amazing products, my hair has never felt better
Sylvie G. 5/5 Verified
The first time I tried these products were a gift from my boyfriend, as I was suffering from lots of hair loss and he thought 100% natural products could be the way to go - he was definitely right!!! My scalp is very sensitive, gets scratchy and bumpy with drugstore shampoos. I tried Function of Beauty for a while; it was alright, nothing special about them and very pricey. Now, I cannot change from Elva's shampoo and conditioner. I love the fact that they come ready to refill to your own cute bottles, with minimal waste and recyclable materials. AAAANDDDDD, Kirsten, one of the owners, sign all the orders by hand with a cute message. Gee, that's honestly so awesome š
Valeria V. 5/5 Verified