Elva's All Naturals
LOVELY LAUNDRY WASH – Unscented
SKU
1244
$24.00
| /
A luxurious, ultra-concentrated plant-based laundry wash made for sensitive skin. 100 % natural, fragrance-free, biodegradable, and refillable for a cleaner world.
🤍 Fragrance-free formula for sensitive skin & families
💧 Ultra-concentrated — just 2 tsp cleans a full load (150 loads per 1.5 L box)
🌿 Powered by Soapwort — a natural plant-based cleanser
🫧 100 % biodegradable, HE & septic safe
🪶 Gentle on skin & fabrics while powerfully effective
🍃 Available in refillable amber glass or eco box formats
🪴 Packaged in durable amber glass with “forever” reusable stainless steel pump top (473 ml)
♻️ Recyclable & compostable packaging for low waste
🚫 No PVA, sulfates, parabens, enzymes or synthetic fragrance
🇨🇦 Made in Canada • ELVA Approved™ Clean Home
🌿 100% All Natural Ingredients
Made with Organic Soapwort
Low-waste and refillable
Free of Parabens, Phthalates, Artificial Fragrance, Colour and Chemicals of Concern
pH-Balanced and microbiome-safe
ELVA Approved™ for Efficacity, Low-Waste, Virtuously Clean and All Natural Ingredients
LOVELY Laundry Wash – Unscented is crafted for those who prefer a truly fragrance-free clean. Powered by Soapwort, one of nature’s original cleansers, this gentle yet effective formula lifts away dirt and residue with only 2 teaspoons per load — saving water, waste, and packaging.
Made entirely from certified organic and biodynamic herbs and plant extracts, it’s 100 % biodegradable, HE machine and septic safe, and ideal for families, babies, and anyone with sensitive skin.
Choose your format:
473 ml Amber Glass Bottle with “Forever” Stainless Steel Pump Top: Everyday luxury that lasts — durable, refillable & low-waste.
473 ml Amber Glass Bottle with Cap: Refill-friendly minimalism for small spaces or travel.
1.5 L Home Refill Box: Economical and eco-friendly — yields up to 150 loads at just 10 ml (2 tsp) per wash.
Packaged responsibly in refillable glass and recyclable or compostable materials — never bulky plastic jugs or non-recyclable pouches.
Proudly featured since 2021 on The Eco Hub as a Top Recommended Pick by environmental journalist Candice Batista, this formula embodies Elva’s commitment to people, planet, and pure performance.
DIRECTIONS: Add 2 teaspoons to the machine’s detergent dispenser per average load. Adjust by ½ teaspoon for load size or soil level, and for water quality. For HE machines, use half the amount. For hand-washing delicates in the sink, use ¼–½ teaspoon. For optimal results, wash in warm with a cold water rinse. Pre-treat stains as needed.
Sustainable, refillable packaging that minimizes plastic
Amber glass bottle: rinse, remove label and recycle.
Stainless steel black pump top: designed to be reused for many years. At end of life, best to bring to a facility that accepts scrap metal, vs blue bin.
Plastic cap/plastic components: recycle according to your municipality's instructions.
Home Refill Plastic Food-Grade Bag / Bladder: Recycle in blue bin with plastics after removing spout.
Refill Bag Spout: Black plastic is not accepted in most blue bins, and must be discarded until recycling facilities can process black plastic.
Cardboard: recycle in blue bin with paper products
Always choose to reuse and/or refill first, before discarding or recycling.💚
Other Product Points of Interest:
Concentrated, High-Efficiency Machine Safe, 100% Botanical, All Natural Detergent, Chemical Free, Septic Safe
Customers say
Customers are highly satisfied with the Lovely Soft Lavender Laundry Wash. They appreciate its effectiveness in cleaning clothes and making whites brighter, using a small amount of the product. Customers also love the natural and gentle formula, and the subtle lavender scent that doesn't overpower. The eco-friendly and sustainable packaging, as well as the company's customer service, have also been positively mentioned. Overall, customers highly recommend this product for its cleaning power, gentle scent, and eco-friendly features.
Customer Reviews
Overall rating: 4.9 / 5 from 171 reviews.
I love this product...the scent perfectly balanced, the fact you only use 2 pumps for a wash, the glass bottle that we can refill rather than a nasty plastic jug to dispose of. I love that we can order directly from Elva or pick up at a place not too far from us. this is a permanent change in our laundry routine.
My skin is very sensitive to most laundry detergents, and I have tried many, but this one is perfect. The clothes come out clean and fresh and best of all my skin is very happy. Thank you
Incredible product, you only need one or two drops for a load of laundry .
This is my second purchase, the last bottle still 1/3 full . But I love it so much and it’s the only one I will ever use. Not to mention how clean my laundry is and the lavender scent is heavenly.
Thank you for introducing me to one amazing product.
Laila
I have been using Lovely laundry for close to a year now. I love how little I need in my loads. 1 to 2 pumps max! I also love how my machine isn’t gummed up with soap and it no longer has the musty smell it had with my old laundry soap. Clean clothes, better for the environment, no musty smells and a happy machine. Does it get better than that?
Since finding Elva's products I have used nothing else. Love that they are Canadian made and refillable which saves the planet but they are also the best all natural products that work and smell amazing. And I can get them delivered to my door.
This is a wonderful laundry product, with a very gentle scent.
I actually use less than the recommended amount, so it will last much longer. My clothes come out very clean. The glass bottle looks great in my laundry room.
At the same price as bigger brands (dollar amount per load when I checked locally) but using way less product for the same amount of clean! I am surprised at myself for being able to use less and feeling better about its environmental impact! Glass bottle for the win and great for saving space!
Store owner replied:
Thank you so much! 💛 We’re thrilled to hear our natural laundry soap is your favorite and that your clothes are smelling and feeling great. That means the world to us! 😊
With love,
The Elva’s Team 🌿
Used for the first time this weekend and I am impressed with the results. Will definitely purchase refill. Love that I don’t need a lot of soap to wash
Store owner replied:
Thank you so much! 💛 We’re thrilled you’re impressed with your first wash—and love that a little goes such a long way! Can’t wait to get your refill ready for you. 😊
With love,
The Elva’s Team 🌿
I love the laundry soap from Elva's. It lasts long, and I love that it comes in a handy refill so I can use my amber glass pump bottle. Excellent product.
Store owner replied:
Thank you so much! 💛 We’re thrilled to hear you love the laundry soap and appreciate the refill option—it’s all about sustainability and convenience! So happy to have you as part of the Elva’s family. 😊
With love,
The Elva’s Team 🌿
I love the convenience of the laundry pump bottle and I like how well it cleans my clothes. I just received my re fill box so I'm all set for awhile.
Thank you, I will be a repeat customer for sure.
Clothing comes out smelling fresh and you only need a small amount. Very convenient to have the refill box next to the machine and just fill my teaspoon cup. I love shopping Canadian and the customer service you get from this company is fabulous!
I’m very happy with this laundry detergent, it beautifully brightens whites, my towels look new again !! Will definitely purchase again ! Thank you Elva’s !
Again I’m loving my new products from Elva’s. The unscented as well as the lavender laundry soap is so convenient and just one pump cleans and freshens perfectly !! Thank you Elva’s xo
I love it not only that it smells good but also that it cleans up the dirt and makes the whites brighter. Moreover, there are no chemicals in it and I feel that I am in control of my own body and my skin. I am a returning customer and I will continue to support the company because I know they have been working on this and continue to do so. I would definitely recommend it!
I wasn’t playing around this time.
I’ve already bought the laundry soap as a 500ml bottle but it just wasn’t enough for me so I had to go big instead of going home!
I love this laundry detergent, only need a few pumps and it washes as good as any other product. I love the reusable container, minimal waste, and that it isn’t harmful.
I really love this laundry soap! Only 3 pumps and the lavender smell is nice and strong but not over powering, unless you add too much, and my clothes are nice and clean. It's great to use products good for the waterways and our own bodies, while getting a product that really works!
I really like this detergent - Zero waste (almost) the 1.5 L has a plastic bag and a spout but way better than big bottles. I bought a bottle in February and still have about a third of the bottle left. We do have a HE washer so just 2 pumps and my clothes are clean.
This is a reorder. Love Elva's line of organic products. It's the only one allowed in our home. Great gift, as well! I've outfitted my adult chidrens' homes.