🇨🇦 100% Canadian-owned & made in Canada. 🌿 🇨🇦 100% Canadian-owned. Proudly made in Canada. Naturally better for people & planet. 🌿

Elva's All Naturals LOVELY LAUNDRY WASH – Unscented

SKU 1244
$24.00

A luxurious, ultra-concentrated plant-based laundry wash made for sensitive skin. 100 % natural, fragrance-free, biodegradable, and refillable for a cleaner world.

🤍 Fragrance-free formula for sensitive skin & families
💧 Ultra-concentrated — just 2 tsp cleans a full load (150 loads per 1.5 L box)
🌿 Powered by Soapwort — a natural plant-based cleanser
🫧 100 % biodegradable, HE & septic safe
🪶 Gentle on skin & fabrics while powerfully effective
🍃 Available in refillable amber glass or eco box formats
🪴 Packaged in durable amber glass with “forever” reusable stainless steel pump top (473 ml)
♻️ Recyclable & compostable packaging for low waste
🚫 No PVA, sulfates, parabens, enzymes or synthetic fragrance
🇨🇦 Made in Canada • ELVA Approved™ Clean Home

Size:
473 ml (up to 47 loads) in Amber Glass Refillable Bottle with "Forever" Stainless Pump
473 ml (up to 47 loads) Refill in Amber Glass (no pump)
1.5 L Home Refill Box (up to 150 Loads)
Sample 30 ml
  • 🌿 100% All Natural Ingredients
  • Made with Organic Soapwort
  • Low-waste and refillable
  • Free of Parabens, Phthalates, Artificial Fragrance, Colour and Chemicals of Concern
  • pH-Balanced and microbiome-safe
  • ELVA Approved™ for Efficacity, Low-Waste, Virtuously Clean and All Natural Ingredients
  • 🍁 Made in Canada

Pure clean, no compromise. 🤍

LOVELY Laundry Wash – Unscented is crafted for those who prefer a truly fragrance-free clean. Powered by Soapwort, one of nature’s original cleansers, this gentle yet effective formula lifts away dirt and residue with only 2 teaspoons per load — saving water, waste, and packaging.

Made entirely from certified organic and biodynamic herbs and plant extracts, it’s 100 % biodegradable, HE machine and septic safe, and ideal for families, babies, and anyone with sensitive skin.

Choose your format:

  • 473 ml Amber Glass Bottle with “Forever” Stainless Steel Pump Top: Everyday luxury that lasts — durable, refillable & low-waste.
  • 473 ml Amber Glass Bottle with Cap: Refill-friendly minimalism for small spaces or travel.
  • 1.5 L Home Refill Box: Economical and eco-friendly — yields up to 150 loads at just 10 ml (2 tsp) per wash.

Packaged responsibly in refillable glass and recyclable or compostable materials — never bulky plastic jugs or non-recyclable pouches.

Proudly featured since 2021 on The Eco Hub as a Top Recommended Pick by environmental journalist Candice Batista, this formula embodies Elva’s commitment to people, planet, and pure performance.

DIRECTIONS: Add 2 teaspoons to the machine’s detergent dispenser per average load. Adjust by ½ teaspoon for load size or soil level, and for water quality. For HE machines, use half the amount. For hand-washing delicates in the sink, use ¼–½ teaspoon. For optimal results, wash in warm with a cold water rinse. Pre-treat stains as needed.

Ingredients / Ingrédients: Aqua • Saponaria Officinalis Extract • Polyglucose • Cocos Nucifera Oil • Olea Europaea Oil • Seaweed Extract • Sodium Chloride • Lavandula Angustifolia Flower Extract • Equisetum Arvense Extract • Hamamelis Virginiana Bark Extract • Cyamopsis Tetragonoloba Gum • Citrus Grandis Seed Extract • Trifolium Pratense Flower Extract

  • Sustainable, refillable packaging that minimizes plastic
  • Amber glass bottle: rinse, remove label and recycle.
  • Stainless steel black pump top: designed to be reused for many years. At end of life, best to bring to a facility that accepts scrap metal, vs blue bin.
  • Plastic cap/plastic components: recycle according to your municipality's instructions.
  • Home Refill Plastic Food-Grade Bag / Bladder: Recycle in blue bin with plastics after removing spout.
  • Refill Bag Spout: Black plastic is not accepted in most blue bins, and must be discarded until recycling facilities can process black plastic.
  • Cardboard: recycle in blue bin with paper products
  • Always choose to reuse and/or refill first, before discarding or recycling.💚
Customers say
Customers are highly satisfied with the Lovely Soft Lavender Laundry Wash. They appreciate its effectiveness in cleaning clothes and making whites brighter, using a small amount of the product. Customers also love the natural and gentle formula, and the subtle lavender scent that doesn't overpower. The eco-friendly and sustainable packaging, as well as the company's customer service, have also been positively mentioned. Overall, customers highly recommend this product for its cleaning power, gentle scent, and eco-friendly features.

Customer Reviews

Overall rating: 4.9 / 5 from 171 reviews.

I love this product...the scent perfectly balanced, the fact you only use 2 pumps for a wash, the glass bottle that we can refill rather than a nasty plastic jug to dispose of. I love that we can order directly from Elva or pick up at a place not too far from us. this is a permanent change in our laundry routine.

LOVELY LAUNDRY WASH – Lavender

Incredible product, you only need one or two drops for a load of laundry . This is my second purchase, the last bottle still 1/3 full . But I love it so much and it’s the only one I will ever use. Not to mention how clean my laundry is and the lavender scent is heavenly. Thank you for introducing me to one amazing product. Laila

LOVELY LAUNDRY WASH – Lavender

Customer photo review of LOVELY LAUNDRY WASH – Lavender

I have been using Lovely laundry for close to a year now. I love how little I need in my loads. 1 to 2 pumps max! I also love how my machine isn’t gummed up with soap and it no longer has the musty smell it had with my old laundry soap. Clean clothes, better for the environment, no musty smells and a happy machine. Does it get better than that?

LOVELY LAUNDRY WASH – Lavender

Since finding Elva's products I have used nothing else. Love that they are Canadian made and refillable which saves the planet but they are also the best all natural products that work and smell amazing. And I can get them delivered to my door.

LOVELY LAUNDRY WASH – Unscented

I love the concentration of this laundry soap. I have tried many different natural laundry soaps and none of them compare to this one!

LOVELY Soft Lavender Laundry Wash

Customer photo review of LOVELY Soft Lavender Laundry Wash

This is a wonderful laundry product, with a very gentle scent. I actually use less than the recommended amount, so it will last much longer. My clothes come out very clean. The glass bottle looks great in my laundry room.

LOVELY Soft Lavender Laundry Wash

At the same price as bigger brands (dollar amount per load when I checked locally) but using way less product for the same amount of clean! I am surprised at myself for being able to use less and feeling better about its environmental impact! Glass bottle for the win and great for saving space!

LOVELY Soft Lavender Laundry Wash

Best natural laundry soap that I have tried. Clothes smell and feel clean.

LOVELY Soft Lavender Laundry Wash

Store owner replied: Thank you so much! 💛 We’re thrilled to hear our natural laundry soap is your favorite and that your clothes are smelling and feeling great. That means the world to us! 😊 With love, The Elva’s Team 🌿

Used for the first time this weekend and I am impressed with the results. Will definitely purchase refill. Love that I don’t need a lot of soap to wash

LOVELY Soft Lavender Laundry Wash

Store owner replied: Thank you so much! 💛 We’re thrilled you’re impressed with your first wash—and love that a little goes such a long way! Can’t wait to get your refill ready for you. 😊 With love, The Elva’s Team 🌿

I love the laundry soap from Elva's. It lasts long, and I love that it comes in a handy refill so I can use my amber glass pump bottle. Excellent product.

LOVELY Unscented Laundry Wash

Store owner replied: Thank you so much! 💛 We’re thrilled to hear you love the laundry soap and appreciate the refill option—it’s all about sustainability and convenience! So happy to have you as part of the Elva’s family. 😊 With love, The Elva’s Team 🌿

I love the convenience of the laundry pump bottle and I like how well it cleans my clothes. I just received my re fill box so I'm all set for awhile. Thank you, I will be a repeat customer for sure.

Earth Bundle: Laundry Wash 150 Loads & Dryer Balls

Clothing comes out smelling fresh and you only need a small amount. Very convenient to have the refill box next to the machine and just fill my teaspoon cup. I love shopping Canadian and the customer service you get from this company is fabulous!

LOVELY Soft Lavender Laundry Wash

I’m very happy with this laundry detergent, it beautifully brightens whites, my towels look new again !! Will definitely purchase again ! Thank you Elva’s !

LOVELY Unscented Laundry Wash

Again I’m loving my new products from Elva’s. The unscented as well as the lavender laundry soap is so convenient and just one pump cleans and freshens perfectly !! Thank you Elva’s xo

LOVELY Soft Lavender Laundry Wash

Customer photo review of LOVELY Soft Lavender Laundry Wash

I love it not only that it smells good but also that it cleans up the dirt and makes the whites brighter. Moreover, there are no chemicals in it and I feel that I am in control of my own body and my skin. I am a returning customer and I will continue to support the company because I know they have been working on this and continue to do so. I would definitely recommend it!

LOVELY Soft Lavender Laundry Wash

I wasn’t playing around this time. I’ve already bought the laundry soap as a 500ml bottle but it just wasn’t enough for me so I had to go big instead of going home!

LOVELY Soft Lavender Laundry Wash

I love this laundry detergent, only need a few pumps and it washes as good as any other product. I love the reusable container, minimal waste, and that it isn’t harmful.

LOVELY Soft Lavender Laundry Wash

These products are 5 start luxury botanical. I am so happy I have this site for my shopping all-natural needs. Shipping was so fast and free!

LOVELY LAUNDRY WASH – Lavender

I really love this laundry soap! Only 3 pumps and the lavender smell is nice and strong but not over powering, unless you add too much, and my clothes are nice and clean. It's great to use products good for the waterways and our own bodies, while getting a product that really works!

LOVELY Soft Lavender Laundry Wash

I really like this detergent - Zero waste (almost) the 1.5 L has a plastic bag and a spout but way better than big bottles. I bought a bottle in February and still have about a third of the bottle left. We do have a HE washer so just 2 pumps and my clothes are clean.

Earth Bundle: Laundry Wash 150 Loads & Dryer Balls

This is a reorder. Love Elva's line of organic products. It's the only one allowed in our home. Great gift, as well! I've outfitted my adult chidrens' homes.

LOVELY Soft Lavender Laundry Wash

Beautiful fragrance!! So easy to use.

LOVELY Soft Lavender Laundry Wash

Store owner replied: Thank you for the Lovely review, Sue! 😊