TRUTH Shampoo — The “No Poo” Way to Truly Clean Hair
Meet the shampoo that tells the truth about clean.
TRUTH is a low-sudsing, plant-based formula made without harsh surfactants, synthetic foaming agents, or artificial fragrance. Instead of stripping your scalp, it works with your body’s natural oils to restore balance and health.
You may notice less lather at first — and that’s by design. The “no poo” method encourages your scalp to rebalance its pH and oil production naturally. After 3–4 washes, most people find they can go 3–5 days between washes, with hair that feels softer, cleaner, and lighter.
💛 “No Sham. No Poo.” Clean, natural haircare
🍊 Vanilla & Sweet Orange essential oils uplift & refresh
🌿 Organic herbs for scalp balance & strength
💧 Sulfate-free, pH-balanced & colour-safe
🪶 Soft, radiant results for all hair types
🌾 Packaged in a durable, refillable & 100 % biodegradable Wheat Straw bioplastic bottle
🚫 No sulfates, silicones, parabens or synthetic fragrance
🇨🇦 Made in Canada • ELVA Approved™ Clean Beauty