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TRUTH Soft Lavender Natural Shampoo

$28.00

TRUTH Shampoo — The “No Poo” Way to Truly Clean Hair

Meet the shampoo that tells the truth about clean.
TRUTH is a low-sudsing, plant-based formula made without harsh surfactants, synthetic foaming agents, or artificial fragrance. Instead of stripping your scalp, it works with your body’s natural oils to restore balance and health.

You may notice less lather at first — and that’s by design. The “no poo” method encourages your scalp to rebalance its pH and oil production naturally. After 3–4 washes, most people find they can go 3–5 days between washes, with hair that feels softer, cleaner, and lighter.

Why You’ll Love It

🌿 Low-lather, gentle cleanse — removes buildup without drying or irritating the scalp.

⚖️ Restores natural balance — supports healthy oil production and pH equilibrium.

⏳ Longer between washes — as your scalp adjusts, expect fresher hair for 3–5 days.

💧 Nourishes, strengthens, softens — cleans while protecting hair’s natural moisture barrier.

🌎 Pure, eco-conscious formulation — 100% plant-based, toxin-free, biodegradable, and crafted in Canada.

Select a size:
375 ml Bottle
1.5 L Home Refill Box
Sample 30 ml
  • 🌿 100% All Natural Ingredients
  • Free of Parabens, Phthalates, Artificial Fragrance, Colour and Chemicals of Concern
  • Low-waste and refillable
  • Packaged in durable, refillable and 100% biodegradable Wheat Straw bioplastic.
  • Clean Beauty ELVA Approved™ for Efficacity, Low-Waste, Virtuously Clean and All Natural Ingredients

Learn about our ELVA Approved™ Brand Promise

Leaves hair nourished, soft and shiny, without residue or build-up.

Infused with soft Lavender, Rosemary and Clary Sage essential oils.

Gentle, pH-balanced and 100% plant-based. Made with only the finest Certified Organic and Biodynamic Ingredients.  Organic Burdock Root, Hemp Seed Oil, Calendula Marigold, Vitamin B5 (Panthenol) and Organic Panax Ginseng combine to bring healthy balance and nutrients to your scalp, major SHINE and soft ‘touch-ability’ to your hair.  

A scalp-balancing shampoo, suitable for everyday use on all hair types and colour-treated hair.

Free of sulfates, parabens, phthalates, petrochemicals, palm, artificial fragrance and toxic preservatives. Vegan and cruelty-free. 🌱 

Directions: Apply to wet hair and gently massage into the scalp. Rinse well and repeat — you’ll notice more lather during the second wash, signaling that your hair is truly clean. Follow with TRUTH Conditioner for balanced, silky results.

When switching to our 100% natural and botanical shampoo and conditioner, your hair may undergo an adjustment period for the first few washes until any residual chemical build up has been washed away. Your scalp's oil production will also regulate during this time.

As your scalp adjusts, most customers report fresher hair for 3–5 days.


Aqua (Water) • Decyl Glucoside (Vegetarian cleanser for eco/natural foam, from Potato Oil & Coconut) • Lavandula Angustifolia (Organic Lavender) Extract • Rosmarinus Officinalis (Organic Rosemary) Extract • Equisetum Arvense (Organic Horsetail Herb) Extract • Anthemis Nobilis (Chamomile) Flower Extract • Salvia Officinalis (Organic Sage) Leaf Extract • Rosa Rubiginosa (Organic Rosehip) Seed Oil • Calendula Officinalis (Organic Calendula) Flower Extract • Arctium Lappa (Organic Burdock) Root Extract • Helianthus Annuus (Organic Sunflower) Seed Oil • Prunus Amygdalus Dulcis (Organic Sweet Almond) Seed Oil • Persea Gratissima (Certified Biodynamic Avocado) Oil • Macadamia Ternifolia (Macadamia) Seed Oil • Ceratonia Siliqua (Carob/Locust Bean) Gum • Olea Europaea (Organic Olive) Fruit Oil • Glycerin (Organic, Vegetable) • Cannabis Sativa (Organic Hemp) Seed Oil • Panthenol (Vitamin B5) • Cyamopsis Tetragonolobus (Organic Guar) Gum • Avena Sativa (Oatmeal) • Olea Europaea (Olive) Leaf Extract • Lavandula Angustifolia (Organic Lavender) Flower Oil • Trifolium Pratense (Red Clover) Flower Extract • Vitis Vinifera (Organic Grape Skin) Extract • Vaccinium Angustifolium (Blueberry) Leaf Extract • Linalool • Limonene • Geraniol**naturally occurring in essential oils

  • Always choose to reuse and/or refill first, before discarding or recycling.💚
  • 100% Biodegradable Wheat Straw Bioplastic — do NOT recycle. Please dispose with household waste for natural biodegradation. May also be accepted in your green bin for composting, please check with your municipality.
  • Black plastic pump top: dispose with household waste, or recycle if permitted in your municipality.
  • Refill Bag Spout: Black plastic is not accepted in most blue bins, and must be discarded until recycling facilities can process black plastic.
  • Home Refill Plastic Food-Grade Bag / Bladder: Recycle in blue bin with plastics after removing spout.
  • Plastic cap/plastic components: recycle according to your municipality's instructions.
  • Cardboard: recycle in blue bin with paper products

Other Product Points of Interest:

100% Botanical, Colour Safe, Refillable, No Poo, SLS Free, Sulfate Free, Paraben Free, Chemical Free, All Natural, CertClean Certified, Gluten Free, Vegan

Customers say
Customers are highly satisfied with the TRUTH Soft Lavender Natural Shampoo. They love the fragrance and the way it cleans their scalp and hair. Additionally, they appreciate the natural ingredients and the fact that it leaves their hair soft and manageable. The shampoo's performance in making hair soft, silky, and shiny is widely praised. Customers also appreciate the environmentally friendly packaging and the fact that the shampoo is gentle and suitable for sensitive scalps. Overall, the product is highly recommended for its performance and natural ingredients.
Generated from customer reviews by  Reviewcap