Close your eyes and think about all the products you use on an average day. Chances are lotions, deodorant, soap, cleaning products, makeup, lip balm, and face creams probably come to mind. Now, have you ever thought about what ingredients are in those products?
While Health Canada has banned or restricted the use of over 500 different chemical ingredients in our cosmetics, we are still very behind the EU that has banned 1,328 ingredients for health and safety concerns (currently-banned chemicals can be found on Canada’s Cosmetic Ingredient Hotlist).
Although many ingredients are technically banned—under Canadian regulations that we feel aren’t as strict as necessary—not all may even be listed, even though a product may claim to be “all-natural.” Some brands might hide toxic ingredients in a “chemical soup” masquerading under the terrifying word “fragrance” or "parfum" —a mix of ingredients where companies can throw in harmful components without listing each individual offender. You may be wondering how this can happen. The shocker here is that under current product trade secret protection laws, many companies find ways to incorporate harmful ingredients. Shockingly, this approach is more common than you’d imagine.
This really makes you think: how much of those toxic ingredients are actually getting into our bodies?
Elva’s All Naturals offers affordable non-toxic skincare solutions and non-toxic home products. We don’t just say we’re all-natural—we maintain our integrity by ensuring we can stand by our claims, keeping up with our research and providing full disclosure on every ingredient and product label we offer. We’re part of a more significant movement we call “The Toxic Chemical Rebellion”: a growing group of people and companies committed to environmental and social justice by removing toxic chemicals from Canadian consumer goods.
Did you know that we have approximately 5 million pores in our skin? Similar to the way plants and animals rely on the earth to survive, your body and your home are your ecosystems. Imagine the effects pollutants in our homes have on our bodies if our skin is one of our bodies’ most penetrable organs.
Luckily, Elva’s All Naturals offer all-natural products that are all 100% biodegradable, non-toxic and eco-friendly, giving you a greener alternative to mainstream brands that have dominated the market for decades.
Going green with your home, beauty, and skincare products doesn’t have to mean spending a ton of money. We’ve carefully avoided using toxic ingredients in our products and innovated products that will save you time and money in the long run—like multipurpose products that can do several different jobs. Imagine the savings, convenience and peace of mind using one non-toxic household cleaner for all your surfaces can bring.
Start by focusing on the list of “absolutely not” ingredients: the worst offenders in the chemical bunch which harm human and environmental health:
Avoid These Toxic Ingredients Still Present in Many Labelled “Green” Products
Although we’ve got the Hotlist in Canada, companies are still allowed to manufacture products using the trade secret fragrance “chemical soup” approach. Unlike other companies, we consider ourselves “militant green” when it comes to chemicals we choose NOT to use out of concern for people and the planet.
When we did our own research, we were shocked by the shortlist of ingredients we were left with to produce non-toxic, stable and truly all-natural products. We refuse to use toxic preservatives and chemicals linked to harm, so it really required thinking outside the box. It was vital for us to bridge the gap between what is classified as “green” and what’s actually safe and 100% natural. To do this, we partnered with some brilliant chemists, mixed a little innovation with some creative thinking(!), and created truthfully green and all-natural formulas that our customers can trust and use with confidence— without fear of harm to themselves, their families or the environment.
We’re not perfect. But we are trying to lead the way. Elva’s All Naturals’ focus is twofold: ensuring toxic ingredients are nowhere near our products and creating climate-friendly packaging that reduces waste and plastic pollution through offering refillable formats in glass, recycled cardboard and aluminum. We’re always looking for new and innovative ways to make our products better by asking ourselves, “how do we take the waste out of this?” and “would this be safe for my loved ones to use, based on what we now know?”
Help you and your family make healthier, more environmentally friendly choices. By educating yourself on the dangers of toxic ingredients and the regulations surrounding home and cleaning products, you can go green—the right way.
Additional Helpful and Recommended Resources:
Read: "Toxic Cosmetics: Ingredients and Contaminants to Avoid" - an important resource from Beauty Schools Directory on chemicals to avoid and why
Watch: "Toxic Beauty" , an exposé and shocking 2019 CBC Documentary on the effects of harmful chemicals in our personal care products
Read: "Talc and Ovarian Cancer" - brought to you by The Lanier Law Firm. This is the firm who secured a $4.69 billion verdict for 22 women and their families in the 2018 winning lawsuit against Johnson & Johnson